BRAND IDENTITY – YES, IT MATTERS

BRAND IDENTITY – YES, IT MATTERS

What exactly is a brand?  The short answer: it’s everything. Brand identity is one of the most important facets of marketing.  Brand identity, or brand image, is the look and feel of a company. Yes, it’s a logo, but it’s also the association that the consumer creates...
PEOPLE BUY FROM REAL PEOPLE

PEOPLE BUY FROM REAL PEOPLE

How many times have you not purchased something because you didn’t like the sales approach? When the kiosk sales guy stops me at the mall and tells me I should be a model, I’m not buying- unless he can immediately point me to an agent recruiting 36 year old, 5’ flat...