PEOPLE BUY FROM REAL PEOPLE

PEOPLE BUY FROM REAL PEOPLE

How many times have you not purchased something because you didn’t like the sales approach? When the kiosk sales guy stops me at the mall and tells me I should be a model, I’m not buying- unless he can immediately point me to an agent recruiting 36 year old, 5’ flat...
Hire Great People, Not Great Resumes

Hire Great People, Not Great Resumes

Imagine the best employee/employer situation you’ve enjoyed. Now, ask yourself a few questions. What fueled the creativity and built the partnership? Was it incredible PowerPoint presentation ability, a 4.0 GPA in college, or extracurricular interests? Or was it the...
I’ll Never Paint My Nails Again

I’ll Never Paint My Nails Again

Too often I hear, “Hiring a pro would be great, but we just don’t have it in the budget to hire projects out.” Or my personal favorite, “We’ll figure it out; how hard can it be?” Well, maybe you could ask a few brides who planned their own weddings, weekend warriors...