When I first started really digging into the planning stages of launching my business, I read so many praises of the book “You are a Badass”… people going on about how it had changed their whole outlook, given them a new business strategy, or even revitalized a business they already owned. I’ve always been somewhat skeptical of a lot of the books that can fall under the “self help” category, but the claims on this one were pretty phenomenal. So, I was intrigued.

Shortly after I launched my business, a close friend who had also loved the book gave me a copy of it.

Fair warning, based on the general response to this book, the rest of this article may not be very popular….

I was excited to dive in and get all the juicy details that would really help me succeed as a business owner. In reality, I got about four chapters in and couldn’t keep reading. It just wasn’t for me.

While I definitely see the merit in this book and in books like it because there was definitely a time in my life that I needed frequent pep talks to overcome self-doubts, I realized that it just wasn’t what I needed anymore. Don’t get me wrong- I did (and still do) have insecurities and self-doubts that come up just like anyone else, both personally and in business. But for me, if I wasn’t already at the point where I had 110% belief in my abilities to succeed… and in the fact that I was already a badass who had been kicking butt in my career for years…then I don’t think I would have been confident enough to start a business in the first place. I’m a perfectionist at heart, and if I had doubts in my abilities to “do it and do it well” then I wouldn’t have gone for it at all.

What I was really looking for at the beginning of my business journey, and in many ways still today, was tangible and actionable advice. I want to know what steps other business owners have taken that have succeeded and what has failed. I want to know what calculated risks paid off and what didn’t. I want to hear the top three “game changers” that allowed successful business owners to truly start making solid profits. So, if and when other business owners ask me for advice, I won’t be the one to go to for a pep talk. I’m going to tell you that you’re ALREADY a badass for taking the entrepreneurial plunge, and then I’m going to tell you actionable things that have or have not worked for me. Because if you’re anything like me, you simply don’t have time for the fluff.

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